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MEDIA CONTACT: Sarah Klavas, Department of Tourism, 608/ 266-3750 Tony Hozeny, Department of Commerce, 608/267-9661 FOR IMMEDIATE RELEASE TRADE MISSION LEADS WAY TO CLOSER BUSINESS AND TOURISM TIES TO IRELANDMADISON, Wis. (April 16, 2008) -- Ireland offers tremendous export, reverse investment and tourism potential for Wisconsin, according to Department of Commerce (Commerce) Secretary Jack. L. Fischer, AIA, who led a trade mission to Ireland and the United Kingdom from March 10-14, 2008. “It’s a natural fit that the Department of Tourism and Commerce work together,” said Department of Tourism (Tourism) Secretary Kelli A. Trumble. “We want the world to know that Wisconsin is a wellspring of creative thinkers, a state where entrepreneurial thinking abounds and where we encourage innovative approaches to business. Together we can position Wisconsin as a place to do business and to have fun.” “Ireland has been one of the EU’s fastest-growing economies, having recorded 13 consecutive years of economic growth,” said Secretary Fischer. “The Irish economy is open to international trade and a very receptive market to U.S. products. Wisconsin firms have the flexibility and tradition of innovation to capture both additional market share and mutually-beneficial business partnerships.” Ireland is Wisconsin's 34th largest export destination and purchased over $82.6 million in Wisconsin goods in 2007. Dublin is considered a model international financial services center and continues to spearhead Ireland's economic growth. Ireland is also developing a strong biotech sector. On the mission, the U.S. Embassy in Dublin hosted a delegation of some 60 businesspersons who engaged in a lively, informative exchange of ideas. Secretary Fischer met with some 65 representatives of businesses, municipalities and organizations to encourage enhanced business ties between Wisconsin and Ireland. Ireland’s Investment and Development Agency wanted to learn more about Wisconsin’s stem cell research cluster. As a result of Ireland’s robust economic growth, many Irish people have additional disposable income and are seeking attractive travel destinations. Due to the declining dollar, their money buys about twice as much here as in their homeland. According to the U.S. Department of Commerce, Ireland sent nearly 500,000 visitors to the United States in 2007, a thirteen percent (13%) increase over 2006. Wisconsin’s hospitality industry and the state’s friendly people welcome them here. The natural ties between Wisconsin and Ireland have been clear to Tourism for some time since 1996, when the department’s international marketing efforts began targeting northern European countries. Recently Tourism included Ireland in its travel trade missions. Festivals, fishing, sightseeing, arts and culture are among the leisure pursuits preferred by Irish travelers. Wisconsin’s proximity to Chicago and the international gateway is another advantage. For additional information on Commerce programs and services, contact the Commerce area development manager at http://commerce.wi.gov/BD/BD-AreaDevManagers.html. For additional information on Tourism programs and services, contact Valeria Davis, Communications Coordinator at vdavis@travelwisconsin.com or visit www.travelwisconsin.com for travel information. ###
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