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January 6, 2006 Dallas Branch New Tourism Deputy Secretary Tourism Secretary Jim Holperin recently appointed Sheree Dallas Branch as the Department’s new Deputy Secretary, succeeding Genyne Edwards. Dallas Branch comes to the Department from Master Lock Company in Milwaukee where she has been employed as the Corporate and Public Affairs Manager since 2001. She served as Master Lock’s corporate spokesperson and public relations counsel while also managing corporate branding. Dallas Branch earned a degree in broadcast communications from the UW – Milwaukee in 1996 and has worked as a television producer and reporter at both commercial and public stations in Milwaukee. She has also served as project manager for Second Harvest Food Bank in the city. Sheree is an active volunteer, serving on the boards of the Spirit of Milwaukee, Ko-Thi Dance Company, the Industrial Corridor Corporation, Catch a Rising Star Foundation, and the Donald Driver Foundation. She lives in Whitefish Bay with her husband, William, and their two sons, Collin and Cameron. Her first day at the Department will be January 9. We’re Looking For A Few Good Writers A travelogue is a first person account of a travel experience. Starting later this month, Wisconsin’s official travel website…travelwisconsin.com…will offer a new feature designed to drive more travel traffic into and around the state. Travelogues, written for fun by individuals who have visited destinations in Wisconsin, will provide interesting and informative first person narratives that will give visitors ideas for things to see and do in the state. We’ve lined up a modest stable of writers to help us get started, and what we’re really looking for now are a few residents of northern Illinois or eastern Minnesota who occasionally take trips into Wisconsin…and who’d be willing to write about their experiences. If you know of such a person(s) call our travelogue project manager Beth Wick right now at 608-267-0752 or e-mail (add Beth’s address here). Want a sneak preview of what the travelogue feature might look like? Click (add link to Lisa’s article) now. Last Chance For Free Tourism Calendars We’ve got a dwindling supply of those super-looking 2006 Multi-Cultural calendars featuring several well-known state travel destinations as well as a listing of top events for the year. Order as many as you’d like to distribute to customers, acquaintences or members by calling Will Kuehn at 608-266-5382. Conference Time Drawing Near March 12 – 14 are the dates this year and the Ho-Chunk Hotel, Casino and Convention Center in Wisconsin Dells is the place. It’s the Governor’s Conference’s 20th year and we’re offering a financial incentive for those organizations that would like to bring more staff to the conference – so the more people you bring, the more money you save. For 4-6 people, save $10.00 per person - seven or more people, save $20.00 per person. The only hitch? All registrations from one organization must be received together. Previous attendees can attest that this annual event is one of the best professional development seminars in the country for travel professionals, so register now. Early bird registrants (before January 31) save $50 in addition to the multiple registration discount noted above. Don’t delay…Register here. Governor’s Council Chair Deb Archer received the 2005 Best of Madison Business Award from Madison Magazine for her visionary leadership of the Greater Madison Convention and Visitors Bureau. Kim Swisher is leaving her post as Executive Vice President of the West Bend Chamber to become Tourism Manager for the City of Sheboygan which is a newly created position. Ori-Anne Pagel is the first Executive Director of the Ladysmith Chamber of Commerce. She was previously Director of the Edgerton Chamber. Leslie Remme is the new Executive Director of the Golf Course Owners of Wisconsin, succeeding Terianne Petzold. Leslie comes to GCOW from MRA-The Management Assocation, Inc. where she was Marketing Manager. Russ Korpela is the new Director of the New Richmond Chamber of Commerce. Russ previously served as the Director of Economic Development for Pierce County and he succeeds Lyn Regnier at the New Richmond Chamber. Allyson Gomer is the new Tourism Director for the Chippewa Falls Chamber of Commerce. Allyson was previously employed at the Princeton Valley Golf Course in Eau Claire and succeeds Jill Zwiefelhofer.
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