WISCONSIN IN THE SPOTLIGHT

The Buzz Begins for Travel Green Wisconsin 

The pilot program hasn't even been launched and it's already making national news. As suspected by the PR team, this statewide initiative has strong media legs. Here are the articles as featured in the New York Times and The Capital Times. Other stories about the eco-initiative appeared on Milwaukee Public Radio, WRFV-TV in Green Bay and WEAU-TV in Eau Claire.  

From the Today Show to Letterman

Troy Landwehr, a veteran cheese carver at the annual Cheese Festival in Little Chute appeared on the David Letterman show in February. His task: carve a bust of stage manager Biff Henderson. Meanwhile, the U.S. National Snow Sculpting Championships in Lake Geneva made it on the Today Show for their second year in a row.

TWN Leads Working For You 

The November issue of Travel Wisconsin News featured a lead from David La Huta looking for family campsites.  Sure enough, the March issue of Arthur Frommer's Budget Travel hit the newsstands with an article titled "50 Family Camps." Four were from Wisconsin (Camp Brosius at Elkhart Lake, Camp Nebagamon on Lake Nebagamon, North Star Camp in Hayward and YMCA Camp Nawakwa in Lac du Flambeau). We hope you sent David your information, but rest assured we did if you forgot. Be sure to check out this month's leads. 

Other Major Newsmakers

Wisconsin Dells made a splash on the front page of the Washington Post travel section with this lovely article about "Summer Under Glass." 

Men's Journal did a month-by-month adventure planner for their February issue. Among the volcano hiking, waterfall climbing and viewing a total sun eclipse in Ghana, kayaking the Apostle Islands made the list for September's adventure. Better yet, it included a full-page photo of Wisconsin's famed islands on the "contents" page.

Milwaukee. The Midwest Treasure. The New "It" City. A Domestic Gem. Read all about it in Leisure Group Travel and Maisonneuve magazines. Other Milwaukee stories landed in Midwest Airlines Magazine and in the Arkansas Democrat. 

FMCA.com (that's Family Motor Coach Association) is currently running a nice spotlight on "Kid Friendly Wisconsin" featuring zoos, state parks and children's museums. 

International Media Coverage Rampant in 2006 

Door County was the subject of an article by Bruno Abegg in the February issue of Germany's America Journal. Northern Wisconsin was the focus of the article "Land Time Forgot" in a January edition of the Sunday Scotland Times. Abegg was the media guest of the Department and Door County Chamber of Commerce last summer. Word has it that more international media coverage is on the way this year. 

And the Award Goes To… 

House on the Rock Attraction received a MarCom Creative Award for its 200-page promotional book. MarCom is an international awards competition that recognizes outstanding achievement by marketing and communication professionals.

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