TRAVEL WISCONSIN NEWS

July 6, 2006 | Print Version

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Marketing Tips


 

WISCONSIN IN THE SPOTLIGHT

The Highway 51 marketing project landed in national media outlets after a simultaneous ribbon cutting in all 15 communities and Sec. Holperin's two-day tour. Read the Associated Press article in USA Today.  Writer Mary Bergin traveled with Jim during the tour and covered the experience in her "Roads Traveled" syndicated weekly column appearing in 11 Wisconsin daily newspapers (combined circ. 250,000). After her trip, she also wrote a profile on Jim for The Capital Times, which you can enjoy here

Woodwind Health Spa and Center for Healing of Rhinelander is featured as one of "America's Top Spa Values" in the current issue of the national travel magazine, Budget Travel. The "Girlfriend Getaways" Summer 2006 issue of Budget Travel ranks Woodwind Health Spa as one of 15 of the best spa values in the nation. Read the article here. As a result of the magazine exposure, Woodwind is also a candidate to be one of four spas featured on an upcoming episode of NBC's Today Show.

Gas prices were a hot story in May and the Department countered by putting their own spin on the story with Gas Beater Getaways and AAA research that shows Wisconsin is a good vacation value. Here is just one of the articles that came out of that publicity effort

Biking and birding are two of the state's top recreation activities. Dennis McCann paid his tribute bicycling on the Pine Line Trail in a recent Milwaukee Journal Sentinel issue, while the Wisconsin State Journal pays homage to efforts by the DNR, Tourism and 150 other organizations to develop and promote the Wisconsin Birding and Nature Trail

Milwaukee garnered great coverage in an article by Ted Loos for Budget Travel. The article was subsequently published on CNN.com.

 

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