WISCONSIN IN THE SPOTLIGHT

Fall Color Stories are Hot Hot Hot 

You can't pick up a paper, watch a newscast, or surf an online outlet without reading about the leaves changing color and the travel that it generates. Here are some of the highlights from the powerful media relations component of the Department's fall campaign

The phone has been ringing daily with calls from reporters writing fall color features. Associated Press, Wall Street Journal, Chicago Tribune, Milwaukee Journal Sentinel, Wisconsin State Journal and Wausau Daily Herald are just a few of the papers giving ample column inches to fall color stories.

On the broadcast front, WBAY-TV in Green Bay did a story on the turning leaves and interviewed Welcome Center Manager Lorrie Wickman, who is one of the Department's fall color spotters. A similar interview aired in the La Crosse and Eau Claire markets with Linda Adler, Executive Director of Chippewa Valley CVB, as the spokesperson. Deputy Secretary Sheree Dallas Branch guested on WISN in Milwaukee also talking about fall color and events. More interviews are expected in the coming weeks in Madison and Rockford.

Star Tribune says, "Do it now: Get the new Wisconsin biking guide" 

A September 17th article in the Twin Cities' largest paper urged residents to pick up the popular biking guide.

Eagle River Feature in National Magazine 

Trailer Boats magazine ran a five-page spread plus sidebar titled "Northwoods Nirvana" in their September 2006 issue. The article was penned by none other than Boelter+Lincoln's own Andy Larsen. Read it here. 

Peter Greenberg Talks Up Wisconsin Wineries

 The ubiquitous Peter Greenberg has created mini-travel videos for AOL Travel online. One of his latest educates travelers on the "unexpected" wine countries and includes a very nice plug for Wisconsin wineries. View his video. 

Awards, Rankings, and Honors …

Sundara Spa in Wisconsin Dells has collected a number of awards and honors of late including 

#3 "Favorite Spa Escape in America" by Good Morning America in partnership with Travel + Leisure Magazine; "Favorite Honeymoon Location and Best Bridal Party Location" by the readers of Wisconsin Bride magazine; and, Top 10 "Most Romantic Spas in the World" by the readers of Luxury SpaFinder magazine.

The Bayfield Apple Festival was one of ten events selected by the members of the Society of American Travel Writers for their list of top fall festivals in North America.

Some of the top adventure athletes around the country reported to Outside magazine where they live and why. The result: Madison was selected as one of the top 20 communities where locals work, train, and play hard. See the article online. 

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