TRAVEL WISCONSIN NEWSMay 3, 2007 | Print Version
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TRAVEL NEWS BRIEFS
"Make Mine a $Million" Event to be Held in Madison
Listen up ladies! Are you an entrepreneur? Have your own business or dream of owning one? Make Mine a $Million Business Conference for women is coming to the Madison Concourse Hotel on May 21, 2007. This program is a chance for women entrepreneurs to be inspired with growth-focused workshops on topics that include finance, technology and law. Come to the event and receive expert coaching from local and national corporate sponsors and Wisconsin non-profits. Network with other women who have the same goals and challenges.
Make Mine a $Million Business is part of the Count Me In for Women's Economic Independence and Founding Partner OPEN from American Express®. It is the only national initiative committed to the growth needs of post-start-up, women-owned businesses with less than $1 million in annual revenues.
Get the scoop and then register online at www.makemineamillion.org.
Direct Mail Program Improvements Coming
Enhancements to the Department's Co-Op Direct Mail program are nearing completion. The Department is in the final stages of restructuring its customer database to allow for more complete and advanced options that will define your target audience. In late May, we'll introduce a new List Request Form featuring more demographic and behavioral targeting options, including the much sought-after group of customers that have ordered one of our birding guides.
With this advanced filtering, participants can choose to save money by buying and reaching out to only a highly targeted group, or build on a solid list by adding in new criteria that correlate well with the core demographic you're hoping to reach.
As always, you'll find information on these enhancements as they become available in the Programs & Services section of http://agency.travelwisconsin.com.
Mother's Day Promotion Targets Women of Color
A radio and web-driven promotion is targeting women of color in the Milwaukee and Madison markets with the goal of increasing awareness of Wisconsin's culinary and experiential tourism options. One prize package consists of tickets to the Lake Geneva Wine Festival with an overnight stay for two at Grand Geneva Resort. The other package includes tickets to the Food & Wine Experience in Kohler with an overnight stay for two at the American Club. The getaway sweepstakes will be promoted with a radio spot in target markets that encourages people to register to win by logging on to TravelWisconsin.com. The promotion runs April 23 - May 11.
Protect Wisconsin's Trees from the Emerald Ash Borer
The Department of Tourism and the DNR are asking the tourism industry to help educate out of state visitors about the destructive emerald ash borer.
Firewood can harbor many different kinds of invasive pests and diseases harmful to Wisconsin's trees. The emerald ash borer is one such pest and has spread to nearby Michigan, Ohio, Indiana, and Ontario. It could be introduced here through infested firewood. For this reason an emergency firewood rule has been passed. Travelers are asked to leave firewood at home and purchase it on or near their campsite location in order to prevent the beetle's infestation in Wisconsin's estimated 717 million ash trees.
For more information, please visit the DNR website:
Birdscaping Your Property
As spring rolls into Wisconsin and the birds make their migratory way home, now is a great time to look at whether your landscaping is bird-friendly. The Wisconsin Ornithology Society has provided this handout to educate the "gardening-challenged" with some practical advice on how to make your landscape attract more birds. This information is handy for birding hotspots and lodging properties where abundant wildlife is integral to its charm and uniqueness.
Get Your Calendar Ready
Governor's Council on Tourism meetings are scheduled for the rest of the year as follows:
- Thursday, June 21 in Madison
- Wednesday, Sept. 12 in a Northern Wisconsin location TBD
- Thursday, Nov. 29 in Madison
All meetings will run from 10:00am - 2:00pm. Meetings taking place in Madison will be held in the 1st Floor Conference Room at the Department of Tourism Offices located at 201 W. Washington Ave.