Wisconsin's Great River Road Press Kit

Among the nation's top auto tours, Wisconsin's Great River Road gives new meaning to taking the scenic route. The 250-mile roadway along Wisconsin's western border is a treasure in countless ways - rich in history, ecology, small-town character, recreation and simply, natural beauty. It's no wonder that the Society of American Travel Writers has named it among the nation's "Ten Best Scenic Drives" and that Gov. Jim Doyle has honored Wisconsin's Great River Road communities with a "Putting Wisconsin on the Map" award. Furthermore, in 2004, Wisconsin's Great River Road communities are participating in the celebration of a century, the Grand Excursion, a historic commemoration of an 1854 rail and steamboat journey.

• From Potosi To Prescott, Wisconsin's Great River Road is a Recreational Wonderland

• Wisconsin's Great River Road; A Highway Through History

• Great River Road Holds Prestigious National Scenic Byway Designation