Table of Contents
1.PPT
Slide
2.PPT Slide
3.Why Many Don’t Conduct
Research
4.Formal or Informal, Research is
within Your Reach
5.Determining What You Need To
Know
6.What You Need To Know
7.Projects You Might Consider
Setting Your Objectives
8.Projects cont.
9.What Informal Methods Are
Available?
10.Research Does Not Have To Be
Intimidating
11.Observational Methods
12.What Formal Methods Are
Available?
13.Qualitative Purpose
14.Qualitative Uses
15.Qualitative Methods
16.Qualitative Techniques
17.Qualitative Techniques
18.Qualitative Techniques
19.Qualitative Techniques
20.Qualitative Techniques
21.Quantitative Methods
22.Quantitative Techniques
23.Survey Development
24.Survey Development cont.
25.Survey Development cont.
26.How Many People Should Be
Surveyed
27.Survey Size
28.Response Rate
29.Response Rate
30.Creating a Sample
31.Creating a Sample
32.Creating a Sample
33.Survey Options Telephone
Surveys
34.Phone Survey Questionnaire
35.Mail Surveys
36.Intercept Studies
37.Intercept Study Event or
Attraction Economic Expenditure Estimate
38.Economic Expenditure
Estimate
39.Economic Expenditure
Estimate
40.Economic Expenditure
Estimate
41.Economic Expenditure
Estimate
42.Evaluating The Responses
43.Frequency Distribution
Example
44.Evaluating The Responses
cont.
45.Cross-tabulation Example
46.Evaluating The Responses
cont.
47.A Few Rules of Research Ethics
48.Research Ethics cont.
49.Testing Your Mail or Advertising
Copy
50.Testing Your Copy cont.
51.Testing Your Copy cont.
52.Testing Your Copy cont.
53.Building and Managing a
Database
54.Building and Managing a Database
cont.
55.Database cont.
56.Database cont.
57.Conclusion
58.Recommended Readings
59.Additional Periodicals Available
by Subscription
60.Want More Information |
