Table of Contents

1. PPT Slide

2. DEVELOPING YOUR ADVERTISING PLAN

3. What is Advertising?

4. What to include in an advertising plan?

5. What’s your marketing goal?

6. How do you build an advertising strategy?

7. Who are you trying to reach?

8. How much exposure do you need?

9. Frequency

10. Who’s your audience?

11. What do you want to say?

12. Ask yourself:

13. Developing Your Creative Strategy

14. Developing Your Creative Strategy

15. How will you reach your audience?

16. What are my media choices?

17.Television

18.Television

19.Radio

20.Magazine

21.Newspaper

22.Direct Mail

23.Outdoor

24.Transit

25.Internet

26.When do you want to reach your audience?

27.Timing Your Advertising

28.Timing Your Advertising

29.Who implements the ad plan?

30.Evaluating Your Advertising

31.Evaluating Your Advertising

32.Evaluating Your Advertising

33.Evaluating Your Advertising

34.Evaluating Your Advertising

35.Evaluating Your Advertising

36.What’s this going to cost?

37.Determining Your Budget

38.Determining Your Budget

39.Determining Your Budget

40.Determining Your Budget

41.Determining Your Budget

42.Tips To Get You Started

43.Tips To Get You Started

44.Tips To Get You Started

45.Tips To Get You Started

46.Recommended Readings

47.Want More Information?

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