Co-op Customer Lead Program

The Wisconsin Department of Tourism (The Department), through the co-op labels program, will assist Wisconsin travel-industry-related businesses and destinations in conducting targeted marketing campaigns to efficiently and effectively promote tourism.

The Department will assist industry partners by providing to them names and addresses of potential travel customers who have requested publications through Department fulfillment channels. The names will be provided in an electronic file format.

These names will be provided in a confidential manner for a one-time use only. Users will sign a List Rental Agreement. This agreement outlines the specific terms and conditions of use of the names. Only after the Department's designated agent has received a signed copy of the List Rental Agreement will the names and addresses be released. The Department will maintain copies of all List Rental Agreements executed which include the name, title, date, phone number and E-mail address of each industry partner who has purchased Department names.

The List Rental Agreement will acknowledge that the use of the list will be monitored by various means, including the use of decoy names to ensure compliance with the one-time use rule. In the event of a violation, the user will not be allowed further participation in the program and will be assessed liquidated damages.

A fee will be charged for use of the Department's names, currently $10 per thousand, and will be billed through the Wisconsin Department of Tourism.

The primary markets from which names are available are the Chicago area, Minneapolis/St. Paul, Wisconsin and Iowa, but may include names from other markets. These names can be categorized by zip code, by publication requested and by the month of contact.

If you would like more information, contact Jackie Hepler, 608/266-2147 or jhepler@travelwisconsin.com.