Facilitate industry involvement for implementing our shared vision for tourism in Wisconsin.

Act as a direct line of communication to the Department of Tourism Staff in Madison.

Work with communities to assess their tourism industry role, needs and development future.

Make presentations to Chambers of Commerce, Convention and Visitors Bureaus and tourism organizations concerning the Division programs.

Assist in the planning of community tourism development programs.

Provide technical assistance regarding financial opportunities for both public and private tourism development programs.

Assist existing businesses with expansion opportunities.

Maintain a support role for staff programs; such as FAM Tours, Film Office, Heritage Tourism, etc.

Industry link to other State Agencies; such as DNR, DOT, WHEDA, UW-Extension, Department of Agriculture, etc.

Maintain contacts with Federal Agencies related to tourism in order to support the tourism industry (USTTA, EDA, US Forest Service, National Park Service, etc.)