Direct Mail Program Frequently Asked Questions

Who can participate in this program? Wisconsin travel industry-related businesses and destinations are eligible.

Where do the names and addresses on the list come from? These names are potential travel customers who have requested publications through Department fulfillment channels-Web site, call center, mail and e-mail requests, and special direct mail promotions.

How can I segment this list and target my recipients? These names and addresses are available by zip code, by publication ordered, and by the month of the contact. Names are available from the following primary markets: Wisconsin, the Chicago area, Minneapolis/St. Paul and Iowa. Lists may include names from other markets as well.

What is the cost? The cost of this list rental is $10 per thousand names.

What are the contractual requirements of the program? Users must sign a List Rental Agreement, which outlines the specific terms and conditions of the names. After the Department has received a signed copy of the List Rental Agreement, the names and addresses will be given to the user. These names will be provided in a confidential manner in an electronic file format for a one-time use only. The List Rental Agreement will acknowledge that the use of the list will be monitored by various means, including the use of decoy names to ensure compliance with the one-time use rule.  Note, however, that the list can be rented multiple times.

Who do I contact for more information? Please contact the Wisconsin Call Center at tourinfo@travelwisconsin.com or (608) 266-2161.