Display/Exhibit Program

The Wisconsin Welcome Centers are visited by over 1.2 million travelers a year and offer many opportunities to our industry partners to promote events, attractions and destinations. Each WWC carries information for the entire state but also reflects the influence of its particular region. The WWCs carry more than 800 pieces of information available to the public as well as reference materials and listings for most of the services available in the state. Statewide publications include seasonal event guides, seasonal recreation guides, special sports guides and history guides. The WWCs also carry regional guides, county and local information.

PROGRAM STATEMENT:

Indoor Displays and Exhibits presented at Wisconsin Welcome Centers (WWCs) offer the opportunity for the Tourism Industry to promote Wisconsin's tourism products to the traveling public. This program establishes the procedures and criteria required for exhibits or displays within the Wisconsin Welcome Centers.

PROCEDURE:

Any qualifying organization may submit an application for consideration (see Criteria #1). Send the application to the Wisconsin Travel Information Center of your choosing. You can contact your area Tourism Development Specialist or Will Kuehn in the Office of Customer and Technology Services at (608) 266-5382 or if you have questions about the process or would like to submit an application for several locations.

Applications must be submitted 60 days prior to the requested exhibit dates.

The Department and the WWC will review the application to determine legitimacy, quality, and appropriateness of the applicant's request. Applications are available at all WWC locations, online (as a MS Word or Adobe .pdf file), and at the Department of Tourism.

If approved, the Department liaison will work with the WWC manager(s) and the organization on the logistical aspects of the display.

WWC managers will be responsible for confirming the dates and technical specifications of the exhibit/display.

CRITERIA:

1) The following is a list of organizations eligible to submit an application for a display/exhibit in any or all of the Wisconsin Welcome Centers:

Wisconsin heritage/historical organizations

Wisconsin Chambers of Commerce

Wisconsin Convention & Visitor's Bureaus

Wisconsin state agencies, county and local government entities

Wisconsin regional tourism organizations (Hidden Valley, Uplands, Indianhead)

Wisconsin statewide tourism-related associations

Special events of statewide or regional significance

2) All displays/exhibits must be clearly tourism-related and consistent with the Department's marketing program.

3) All displays/exhibits must reflect commonly accepted standards of quality production.

4) All displays/exhibits must promote Wisconsin. Displays/exhibits that promote Wisconsin jointly with other states must demonstrate a balance of information on Wisconsin equal or greater than any other state.

DISCLAIMER:

The Department of Tourism reserves the right to refuse any display/exhibit that may be offensive or inappropriate for the traveling public or WWC visitors. The Department will not be responsible nor will it be held liable for the shipping, delivery, set-up and or tear down of any display/exhibit and cannot be held responsible for anything damaged or stolen. Applicants are solely responsible for any handling of the display/exhibit and are further responsible to remove any and all materials. Applicants are solely responsible to return the space to its original state and condition.

The applicant agrees to indemnify and hold harmless the state, its employees, agents or officers, from any cost, claim, suit, liability or award which might come or be brought or accessed because of the issuance or exercise of this permit, or because of any adverse effect upon any persons or property attributed to the permitted activity.

The Wisconsin Department of Tourism reserves the right to extend, shorten or cancel any display/exhibit at any time during a display period held by any organization. If this occurs during a previously scheduled display/exhibit period, we will then take down, securely store, and reset (if feasible) the display for the organization involved. This Display and Exhibit Program is reviewed periodically and the Department reserves the right to change, update or alter the criteria as necessary.

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Strategic Plans Programs & Services Media Room Research & Travel Trends Partners & Resources Driving Directions Online Toolbox Governor's Conference on Tourism Travelwisconsin.com		Display/Exhibit Program The Wisconsin Welcome Centers are visited by over 1.2 million travelers a year and offer many opportunities to our industry partners to promote events, attractions and destinations. Each WWC carries information for the entire state but also reflects the influence of its particular region. The WWCs carry more than 800 pieces of information available to the public as well as reference materials and listings for most of the services available in the state. Statewide publications include seasonal event guides, seasonal recreation guides, special sports guides and history guides. The WWCs also carry regional guides, county and local information. PROGRAM STATEMENT: Indoor Displays and Exhibits presented at Wisconsin Welcome Centers (WWCs) offer the opportunity for the Tourism Industry to promote Wisconsin's tourism products to the traveling public. This program establishes the procedures and criteria required for exhibits or displays within the Wisconsin Welcome Centers. PROCEDURE: Any qualifying organization may submit an application for consideration (see Criteria #1). Send the application to the Wisconsin Travel Information Center of your choosing. You can contact your area Tourism Development Specialist or Will Kuehn in the Office of Customer and Technology Services at (608) 266-5382 or if you have questions about the process or would like to submit an application for several locations. Applications must be submitted 60 days prior to the requested exhibit dates. The Department and the WWC will review the application to determine legitimacy, quality, and appropriateness of the applicant's request. Applications are available at all WWC locations, online (as a MS Word or Adobe .pdf file), and at the Department of Tourism. If approved, the Department liaison will work with the WWC manager(s) and the organization on the logistical aspects of the display. WWC managers will be responsible for confirming the dates and technical specifications of the exhibit/display. CRITERIA: 1) The following is a list of organizations eligible to submit an application for a display/exhibit in any or all of the Wisconsin Welcome Centers: Wisconsin heritage/historical organizations Wisconsin Chambers of Commerce Wisconsin Convention & Visitor's Bureaus Wisconsin state agencies, county and local government entities Wisconsin regional tourism organizations (Hidden Valley, Uplands, Indianhead) Wisconsin statewide tourism-related associations Special events of statewide or regional significance 2) All displays/exhibits must be clearly tourism-related and consistent with the Department's marketing program. 3) All displays/exhibits must reflect commonly accepted standards of quality production. 4) All displays/exhibits must promote Wisconsin. Displays/exhibits that promote Wisconsin jointly with other states must demonstrate a balance of information on Wisconsin equal or greater than any other state. DISCLAIMER: The Department of Tourism reserves the right to refuse any display/exhibit that may be offensive or inappropriate for the traveling public or WWC visitors. The Department will not be responsible nor will it be held liable for the shipping, delivery, set-up and or tear down of any display/exhibit and cannot be held responsible for anything damaged or stolen. Applicants are solely responsible for any handling of the display/exhibit and are further responsible to remove any and all materials. Applicants are solely responsible to return the space to its original state and condition. The applicant agrees to indemnify and hold harmless the state, its employees, agents or officers, from any cost, claim, suit, liability or award which might come or be brought or accessed because of the issuance or exercise of this permit, or because of any adverse effect upon any persons or property attributed to the permitted activity. The Wisconsin Department of Tourism reserves the right to extend, shorten or cancel any display/exhibit at any time during a display period held by any organization. If this occurs during a previously scheduled display/exhibit period, we will then take down, securely store, and reset (if feasible) the display for the organization involved. This Display and Exhibit Program is reviewed periodically and the Department reserves the right to change, update or alter the criteria as necessary.
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