Wisconsin Welcome Centers

Wisconsin Welcome Centers (WWC) are located on Wisconsin's major entrance routes and include Beloit, Genoa City, Grant County, Hudson, Hurley, Kenosha, La Crosse, Marinette, Prairie du Chien, and Superior. 

The WWCs' main purpose is to assist in the planning of safe and enjoyable vacations for  travelers. WWC staff field questions on the phone and help with complete travel planning, from finding where to sleep and eat, to matching travelers with attractions, events and activities.

Each WWC reflects the influence of its particular region and also carries information for the entire state. The WWCs carry more than 800 pieces of information available to the public as well as reference materials and listings for most of the services available in the state. Statewide publications include seasonal events guides, seasonal recreation guides, and special sports and history guides. The WWCs also carry regional guides, such as Hidden Valleys and Indian Head, and county and local information.

Please refer to the Department of Tourism Literature and Video Approval Policy and the Display and Exhibit program for information about placing materials, displays and exhibits at our centers.  

Mapping is one of the WWCs' specialties. WWCs carry the state's official highway map, regional, county, city and local maps. They also carry DOT construction maps for reference, which are updated weekly, and are stocked with maps for rustic roads, biking, hiking, antiquing, canoeing, snowmobiling, and heritage trails.

The WWC's accommodation listing run the gamut of possibilities. The WWCs have information on making reservations and they keep an eye on local availability in order to advise travelers on the necessity of calling ahead.

The WWCs have abundant information on dining in Wisconsin and can send the traveler to wineries, breweries and cheese factories or farm tours. Whether travelers relish home-cooking or gourmet, health foods or the exotic, the WWCs can help the traveler savor the tastes of Wisconsin.

For the great outdoorsman and the weekend naturalists, WWCs provide seasonal sports listings, hunting and fishing areas and regulations, bird-watching advice, data on waterfalls, lighthouses, canoe and rafting rivers, mushroom hunting, and boat tours and rentals of every size and description. Centers have reference materials on geology, wildflowers and wildlife and also carry detailed information on state parks, state and national forests in the state as well as listings for county and local parks.

History is a compelling hobby and Wisconsin has the resources to guide the traveler through this melting pot of the Midwest. The WWCs have information on the state historic sites and heritage tourism areas, the Ice Age, geology, African-American history and religious and art history in Wisconsin. The WWC's Native American data covers the tribes, their philosophies and cultures as well as their gatherings and pow-wows.

The Arts have a long tradition in Wisconsin and the WWCs try to maintain a current schedule of plays, exhibits and events throughout the state.

The WWCs provide assistance to help promote Wisconisn's tourism industry directly to more than 1 million travelers that visit the WWCs annually.