Wisconsin Department of Tourism Winter 2004 Campaign Summary
We’ll continue to brand Wisconsin and sell the inside/outside story of winter highlighting not only snow fun, but other sports, performing arts, indoor waterparks and most of all relaxing and reconnecting with loved ones while surrounded by Wisconsin’s winter wonderland. Samples of our winter campaign follow. 
To view them, make sure you meet the basic technical requirements.
Winter Television Ads
Snowmobiles (10-second)
Indoor Activities (10-second)
Indoor/Outdoor (30-second)
Winter Print Ads
Online Marketing
Throughout the season, travelwisconsin.com will carry a look and feel that is distinctly winter, and our e-mail newsletters will be delivered approximately monthly to over 200,000 subscribers. Some of those subscribers will also receive our popular Snow Conditions Report by e-mail, which is distributed weekly in addition to being a seasonal fixture on our site. Holiday and winter-themed promotions featured on travelwisconsin.com and other sites will help the Department cross-sell its e-mail marketing program by encouraging travelers to sign up for e-newsletters.
Additionally, a combination of editorial, ads and links promoting fall in Wisconsin will run on jsonline.com, chicagotribune.com, startribune.com, lake-link.com, trail-link.com. Messages will promote guides, snow condition reports and related events.
Technical Specifications
In order to view the television spots, you will need to have the Quicktime Player installed on your computer, which is free. If you have Quicktime installed on your computer and still can't view the spot, you may need to update to the most recent version of the Quicktime Player. The print ads are saved as simple .jpg files and should display in your browser.
