WDT 2000 Technology Initiative

Launched in March 2001, WDT 2000 has made the Wisconsin Department of Tourism's Web site (www.travelwisconsin.com), database and other online tools more robust, interactive, accurate and efficient. 

 WDT 2000 components:

• www.travelwisconsin.com  Web site offers a Trip Planner feature that allows users to create a personalized travel itinerary, extensive search functionality, publication ordering, postcards and seasonal features including a database-driven fall color and snow report.  

• Special Web site access to a customer and product database for the call center that allows operators to manage customer records, take publication orders and provide extensive travel counseling assistance for customers calling 1-800-432-TRIP;

•  An Extranet system that allows designated chambers of commerce, convention and visitors bureaus and other tourism partners to submit and edit tourism product information online, directly into the Department's database.  This ensures the database has the most accurate and up-to-date information available to our customers.   Tourism partners have made more than 12,000 additions and edits online to the tourism database via the Extranet system. 

•  An enhanced enterprise product and consumer database.  The product database contains more than 12,000 tourism properties, activities, events and organizations.  The Department uses the product database for its publications, Web site, call centers and other promotional programs.  The customer database is designed to allow the Department to implement targeted marketing campaigns, such as e-mail newsletters and targeted mailings.  Click here to find out more out the database.