News
Governor Doyle Unveils Wisconsin’s New Brand Platform
Governor Doyle unveiled Wisconsin's new brand platform at the Wisconsin Governor's Conference on Tourism in Lake Geneva. The new brand celebrates the state's original thinkers and will provide the strategic framework for developing a new theme line, advertising concepts and marketing materials. Read the full media release here.
Pride Campaign
It is commonly thought, "If you want the job done right, give it to someone from Wisconsin." It is this very passion and ingenuity that best exemplifies the heart and soul of Wisconsinites - past and present. The pride we share is second to none. Sprinkle in majestic landscapes and wild notions of being or doing whatever we set our minds to, and the true heart and soul of Wisconsin reveals itself. The following :30 TV and :60 radio commercials are the first step in celebrating this unique way of life of ours - one where originality rules.
Wisconsin Tourism Business Journal
Concise coverage of tourism initiatives, Department news and a look ahead at gatherings, deadlines and legislation that matter to the tourism industry. Read the May 2008 issue.
The Wisconsin Department of Tourism provides leadership and guidance to Wisconsin's
tourism industry to ensure that tourism is a top contributor to the state's
economy and quality of life.
